Customer Success

NPS Analysis Blueprint

Voice of customer, automated. Feedback that drives action.

The Problem

  • NPS surveys are sent inconsistently, resulting in low response rates and incomplete data.
  • Open-ended feedback sits unread, with no systematic way to extract actionable themes.
  • Action plans from feedback are created ad-hoc and rarely tracked to completion.
  • NPS trends aren't connected to specific improvements, making it hard to measure impact.

What This Blueprint Does

Morgan, your AI Voice of Customer Analyst, distributes surveys at optimal intervals, analyzes sentiment, extracts recurring themes, generates prioritized action plans, and tracks impact on subsequent scores — turning feedback into measurable improvement.

  • Sends NPS surveys at optimal intervals based on customer lifecycle and touchpoints.
  • Analyzes open-ended responses for sentiment, themes, and urgency signals.
  • Extracts key themes and recurring topics from qualitative feedback data.
  • Generates prioritized action plans based on feedback themes and business impact.

Workflow Architecture

1

Survey Distribution

Autonomous

Sends NPS surveys at optimal intervals based on customer lifecycle and touchpoints.

2

Response Collection

Autonomous

Collects and aggregates survey responses across all distribution channels.

3

Sentiment Analysis

Autonomous

Analyzes open-ended responses for sentiment, themes, and urgency signals.

4

Theme Extraction

Autonomous

Extracts key themes and recurring topics from qualitative feedback data.

5

Action Plan

Conditional

Generates prioritized action plans based on feedback themes and business impact.

6

Follow-up

Human Review

Tracks action plan completion and measures impact on subsequent NPS scores.

Blueprint Details

Steps6
AI Employees1 (Morgan)
Human Reviews1
Time Saved~2 hrs saved/cycle
Tools UsedSurvey Platform, NLP Engine, CRM

AI Employee: Morgan

Morgan

Voice of Customer Analyst

Survey DesignSentiment AnalysisTheme ExtractionAction PlanningImpact Measurement

Ready to deploy?

Let Morgan analyze your customer feedback while you focus on strategic voice-of-customer initiatives.

Book a Demo